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Brand collaborations

Free Brand Collaboration Templates

Pitching and negotiating paid partnerships, from both sides. Filter by role or search for the stage you are at.

10 templates · free · no sign-up

I'm a…

Pitching a brand you love

Lead with their audience fit, not your follower count.

Email

Subject: Collaboration — [your handle] x [brand] 

Hi [Name],

I'm [name] — I make [type of content] for [audience description], mostly on [platform] ([followers] followers, [engagement]% engagement).

I've used [product] for [how long] and my audience overlaps almost exactly with yours: [audience detail].

An idea: [specific content concept, one sentence].

Media kit and rates: [link]. Would you be open to talking?

[Your name]

Replying when a brand asks your rates

Give the number. Hedging invites lowballing.

Email

Subject: Re: rates 

Hi [Name],

Thanks for reaching out. My rates:

• [Content type] — [amount]
• [Content type] — [amount]
• [Bundle] — [amount]

That includes [what's covered: usage period, revisions, cross-posting]. Paid usage beyond [period] is [amount].

Happy to build a package around your budget if you tell me what you have.

[Your name]

Declining a gifted-only collaboration

Firm, warm, leaves the door open for a paid deal.

Email

Subject: Re: collaboration 

Hi [Name],

Thanks for thinking of me — I like [brand] a lot.

I don't take gifted-only partnerships; content is my work rather than a hobby, so I only do paid collaborations. My rates start at [amount].

If budget opens up this year, I'd genuinely like to do something with you.

[Your name]

Negotiating a low offer upwards

Counter with evidence, not indignation.

Email

Subject: Re: [campaign] 

Hi [Name],

I'd like to do this, but [their offer] is below my rate for [deliverable], which is [your rate].

For context: my last [content type] delivered [number] views and [number] clicks for [comparable brand].

I can get to [amount] if we [adjust: fewer deliverables, shorter usage, longer campaign]. Does that work?

[Your name]

Charging for usage rights

The most commonly forgotten line item. Price it separately, always.

Email

Subject: Re: usage 

Hi [Name],

Happy for you to use the content on your own channels — that's included for [period].

Beyond that:
• Organic reposting, [period] — [amount]
• Paid advertising, [period] — [amount]
• Full buyout — [amount]

Let me know which you need and I'll add it to the agreement.

[Your name]

Questions to ask before accepting a brief

Ask these before agreeing, never after.

Email

Subject: Re: [campaign] — a few questions 

Hi [Name],

Sounds interesting. Before I confirm:

1. Deliverables and deadlines?
2. Usage rights and for how long?
3. Exclusivity — am I blocked from similar brands, and for how long?
4. Approval process and number of revisions?
5. Payment terms?

Once I have those I can confirm properly.

[Your name]

Brand approaching a creator

From the brand side. Say the budget — it doubles your reply rate.

Email

Subject: Paid collaboration with [brand] 

Hi [Name],

I'm [name] at [brand]. We've been following your [specific content] — [genuine, specific reason].

We'd like to work with you on [campaign], and our budget for this is [amount].

Rough idea: [one-line concept]. We'd want your take on it rather than a script.

Interested? Happy to send the full brief.

[Your name]

Following up on a pitch to a brand

One week later. Add something new rather than repeating yourself.

Email

Subject: Re: collaboration — [your handle] 

Hi [Name],

Following up on my note about working together.

Since I wrote, [new development: a post that performed well, audience growth, a relevant result]. Thought it might be useful context.

Still keen if you are — and if the timing's wrong, tell me when to come back.

[Your name]

Sending campaign results to a brand

Send it unprompted. It's how one campaign becomes four.

Email

Subject: [Campaign] results 

Hi [Name],

[Campaign] results:

• Reach: [number]
• Engagement: [number] ([rate]%)
• Link clicks: [number]
• Saves/shares: [number]

Best performer was [which piece], likely because [reason]. Worth leaning into next time.

Screenshots attached. Would love to do this again — shall I put together some ideas for [next season]?

[Your name]

Turning a one-off into an ongoing deal

Straight after a campaign that went well, while the numbers are fresh.

Email

Subject: Something longer term? 

Hi [Name],

[Campaign] did well — [headline number].

One-offs always underperform ongoing partnerships, because audiences trust repetition. Would you consider something longer: [x] pieces over [period] at [amount] a month?

You'd get [benefits: consistency, better rates, first refusal on my calendar].

Happy to put a proper proposal together.

[Your name]

Lead with audience fit

Brands can see a follower count before they open a message, so leading with it wastes the sentence that gets the most attention. What they cannot see is whether that audience is theirs.

One precise line about who follows you and why they would care about this specific product does more than any number. It is the reason smaller creators regularly win work over larger ones: a brand selling running gear would rather reach eight thousand runners than eighty thousand people who follow you for something else. Describe the audience the way the brand's own marketing team would describe their customer.

Quote rates without hedging

Answering a question about rates with a question, a very wide range, or a request for their budget invites a lowball. State the number, what it includes, and what costs extra.

Having the figures written down in advance turns quoting into reading rather than deciding under pressure. It also helps to remember that a brand asking about rates has a campaign budget and is assessing fit, not doing you a favour. A creator who answers clearly is easier to work with, and easy to work with is a substantial part of why people get rebooked.

Usage rights are a separate product

Content posted to your own channel is one thing. That same content running as a paid advertisement on the brand's channels for six months is another, and it should be priced as one.

A workable structure is the content fee, then organic reposting for a defined period, then paid advertising usage by duration, then a full buyout at a substantial multiple. The multiples vary by market but the principle does not: more places and more time means a higher fee. Creators who never raise it routinely find their face in an advertising campaign a year later, having been paid once.

The five questions to settle first

Deliverables, usage rights, exclusivity, approvals and payment terms. Nearly every unpleasant dispute traces back to one of those going unasked.

Sending them takes a minute and routinely saves weeks. It also works as a filter: a brand that answers all five plainly is organised and probably good to work with, and one that is evasive about exclusivity or payment is telling you something before you have committed. Asking does not make you difficult; professional marketers read it as experience.

Negotiating a low offer upwards

Counter with evidence rather than indignation. A brand offering below your rate is usually working from a budget they were handed, not making a judgement about your worth.

State your rate, give one concrete piece of performance evidence, and offer a version that fits their number — fewer deliverables, shorter usage, a longer campaign. That gives them a way to say yes without going back for more budget, which is often the real constraint. If they cannot move, declining warmly and asking to be considered next time keeps the door open, and brands remember who was professional about a no.

Send results without being asked

Most creators deliver and go quiet. Sending a short results summary a week or two later, unprompted, is among the highest-return habits available, because it gives your contact something to forward internally.

Include reach, engagement, clicks and saves, note which piece performed best, and offer a theory as to why. That last part is what separates a creator from a content supplier: you are offering insight about their audience rather than numbers. It is also the natural moment to propose the next campaign, while the results are fresh and positive.

Frequently asked questions

How do I pitch a brand for a collaboration?
Lead with audience fit and one specific content idea. The follower count is already visible; the fit is not.
How much should I charge for a sponsored post?
It varies by platform, niche and audience, but price the content and the usage rights separately and state both plainly rather than giving a wide range.
What are usage rights?
Permission for the brand to use your content beyond your own channels. Paid advertising usage typically costs several times an organic post, scaled to the licence length.
Should I accept a gifted collaboration?
Only when the product genuinely covers your time or you would have featured it anyway. Decide the policy once so each request is not a fresh negotiation.
What is exclusivity and should I agree to it?
A clause blocking you from working with competitors for a period. It has real cost, so it should be paid for and the category definition checked carefully.
When do brands usually pay?
Terms are often long, particularly with an agency in the middle. Agree them in writing before publishing, since leverage disappears once the content is live.

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