Free Google Ads Character Counter
Count your Google Ads headlines, descriptions and display paths against Google's character limits as you type, so your responsive search ads are never rejected. Free to use.
Google Responsive Search Ads limits: headlines 30 characters, descriptions 90, and display path segments 15.
What is the google ads character counter?
A Google Ads character counter is a free tool that checks your ad text against Google's character limits as you type. Google Responsive Search Ads allow 30 characters per headline, 90 per description and 15 per display path — go over and the ad is rejected. You paste each field into this tool and it shows a live count, a progress bar and a clear over-limit warning. Slashit's counter runs in your browser, so nothing is uploaded, and it lets advertisers write and fit all their headlines and descriptions in one place before pasting them into Google Ads.
How our free google ads character counter works
Enter your ad text
Type or paste each headline, description and display path into its field.
Watch the live counts
Each field shows characters used against Google's limit, with a colour-coded bar.
Fix anything over
A warning flags fields that are over the limit so you can trim before uploading.
Who uses our free google ads character counter?
PPC & ads specialists
Draft compliant responsive search ads without switching to the Ads editor.
Marketers & agencies
Write and fit all ad assets in one place before uploading.
Small business advertisers
Avoid rejected ads by staying within the limits from the start.
Why use the google ads character counter?
All limits in one place
Headlines (30), descriptions (90) and paths (15) checked together.
Live over-limit warnings
Instantly see which fields are too long and by how much.
Free & private
No sign-up, and your ad copy stays in your browser.
Frequently asked questions
What are Google Ads' character limits?
For Responsive Search Ads: 30 characters per headline, 90 per description, and 15 per display-path segment. This tool checks each against those limits.
Does it count spaces?
Yes — Google counts spaces toward the limit, and so does this counter.
Is it free?
Yes — it's free, needs no sign-up, and runs entirely in your browser.
